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The book is dead: long live the book!

Recently, someone told me that “there’s a reason why books have pages and scrolls are not longer used”. Although I was a bit vexed at first, I must admit that this person – a book binder for the record – had a point.

Historically, the book, bound of single pages, was a great evolution. It transformed the way information was stored and for the purpose of having huge amounts of texts assembled in a way which makes looking up single parts easy it definitely was better suited than the scroll (most text scrolls where made of single sheets of paper pasted one to another and rather difficult to handle – although, as is shown in this video, many people really had difficulties with their first book :)).

But then, what happened? The e-book came around and the whole publishing industry trembled. And, truth be told, the e-book is even better suited than the normal book for making huge amounts of information easily available – hundreds of books stored on one device, the most efficient search algorithms and a whole lot of weird interconnectedness with everything: music, pictures, videos, dictionaries, you name it.

More than the death of the printed book, the e-book is the liberation of the book from the overwhelming compulsion of being something practical. If you want something to read texts easily, you can go and get yourself an e-reader and the printed book can finally take new shapes and tell stories in new ways, adapt to it’s content with less restrictions.

That is exactly what the book – and the publishers – have been up to in the last years and at least one reason why e-book sales are slowly flattening out (as recently published in the New York Times).

And so, yes there is a reason why scrolls have been the privilege of archeologists, asian art aficionados and pre-film avant-garde thinkers but now the time has come for everyone to explore the literally endless space they offer us to tell stories in a whole new way.

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Larry Yust on Round not Square

It happened like this. I got an email out of the blue from some people who called themselves Round not Square. The name intrigued me and so did their proposal. They wanted to use some of my images to make a book in the form of a scroll. You know, with sticks to roll a long piece of paper from one side to another, rolling pages past your eyes instead of flipping them. Like an ancient Chinese scroll. It was completely out-of-the box and it caught my imagination.

So I emailed back asking for more details. We exchanged emails several times and the result was that I pulled a new book project of mine from an established publisher (who was taking too long to get the book into print, I thought) and gave it to Round not Square.

I’m glad I did. The result is everything I hoped it would be, still way out-of-the- box. Unique, beautiful, fun, crazy and the best way I have seen yet to present my long images in book form, albeit a book of a very different sort.

I love it.

Larry Yust, Los Angeles, 2015

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Scroll Production: Nerds & Vintage Wine

As our kickstarter is slowly coming to an end, time will come to focus on production – again. You remember how we wrote about starting the first prototype on our kitchen table. Well… we’ve come a long way: still printing a scroll is way different than printing a normal book and part of our process is just plain crazy. Here’s how it’s done.


First: We get our paper directly from the mill. Nobody else asks for similar dimensions and so we need to have it made and cut customized. They deliver huge rolls of paper weighting approx. 140 kg each – that’s roughly 7 km of paper on one roll!

Second: We unwind and rewind the paper to smaller rolls to feed the printer as it cannot handle the big 140kg rolls.

Third: Now we can start with the printing. The printing technology used is basically the same as is used by galleries and museums around the world for fine art printing and highest quality photography reproduction. We’ve tweaked the drivers to allow virtually endless printing – yes we could print 7km without a single interruption: challenge us if you want 😉 – but the process is still rather lengthy.

The printer works with incredibly dense resolutions. Our longest book – Street Colors, Catching the Eye is roughly 31m long – it takes roughly 5 hours to go through the printing process. Nothing must go wrong: the smallest glitch would be fatal to the whole book, so we spent quite some time testing and improving the process to make sure that this does not happen! That’s what it takes to offer you a book that is really printed in “gallery quality”.

Fourth: Once printed, the scrolls go to the book binder, who assembles the cover and binds each book manually.

Fifth: Finally, before being shipped, the books take a nice rest. Our scrolls are like vintage wines: they need to rest after being moved around a lot. Rolled and closed, the books are stored in a stable environment to strengthen the natural “curl” of the paper and improve your reading experience.


So, if you backed us on Kickstarter for any of our books: Now you know that your scroll will be manufactured during hours, even days with the greatest care and to the highest quality standards before it comes delivered to your door.

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Winners of Capturing Movement

We did this great photo mission together with the amazing EyeEm community. The results?

  • about 8.000 pictures handed in
  • over 2.000 photographers from all around the world took part
  • a week of excitement and cheerfulness when spotting new cool shots

Of all these contributions we had to pick. It was really hard – but after long discussions, instant love declarations and serious fighting we agreed on the 24 pics of the final selection. These pictures

  • were exhibited on Saturday the 20th of June in Berlin
  • will get published in our newest publication called Capturing Movement

And then, out of these 24 outstanding images we had three prizes to award. There were three categories, and we are once again delighted to announce that

  1. Eric Youn (US) won the Best Picture category
  2. Constantin Schiller (Germany) won the Best Metaphor category
  3. Rachel Chua (Phillipines) won the Public Choice category, which was given out by the audience, both online via facebook and offline at the Capturing movement exhibition

The winners won their very own copy of the scroll Capturing Movement and will be the first to hold it in their hands when it is all set and published. Congratulations!! It will be a beautiful book and we are really happy to have had the opportunity to cooperate with EyeEm and their great community.

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Our very first vernissage

This weekend was full of adventures.

On Friday we had a great Vernissage at the lovely Wettbureau in Wedding. After intense preparations at full speed during the last week and thanks to Lea’s magic, we opened our first ever exhibition at 7pm. We showed our first publications: some great images by Larry Yust, extracts from Simon Becker’s Eurylochus and a fascinating work-in-progress version of Wilma and Wolf by Luisa Stenzel. It turned out to be an evening full of summer atmosphere, a cheerful audience and the combination of art and scrolls. Thanks to everyone for coming and the great feedback you gave us.

This opening was followed today by something much more intimate – the first ever public reading of our children’s book Wilma and Wolf by Luisa Stenzel. And it was great fun. Accompanied by brezels, the much beloved Fruchtpapier and coffee for the older kids among us, the lively Esther read for us. It was a delight to see the joy and fascination of all the kids following Wilma and the Wolf on their way through the scroll.

We hope you enjoyed our events and see you soon!

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Fair, good, sustainable … Or: How we want to be

Setting up your own company follows its own rules, an immanent logic. It is more about daily survival, fighting doubts and encouraging smiles, more about who pays the next Veggie-Kebab and if you can afford this beautiful property as an office. Most of the time being responsible and good is not the top priority of your list.

We want to do it anyhow. We want to build a new space for creativity, a company which is sustainable and fair and, nonetheless, we want to live of it and be successful in what we do (successful – not rule the global market as a sole power (even though – thinking of it now …)).

So here are some points in which we think we can include our honest idealism in our publishing house.

Fair and cooperative structures: Include the people you are working with!

For us, fair remuneration for our authors and artists means that they get paid for the work before publication as well as for each copy sold. A third pillar ensures that they are integrated into the company in a cooperative way, so will be part of Round not Square’s success as our development will be based on their work.

Sales structures: Count your customers in, they are cool!

The cost structure for normal books is roughly the following: 60% of the sales price goes into retail, 15% are used for production, 10 % are going to the author and 15% are left for editorial work and the editor. This system is barely holding up, everybody complains, all parties are trying to stay in business. Many authors and artists, especially in photography, pay to see their books published, while publishing companies focus on publishing successful books – as these are used to cross-finance the rest of the program.

We believe in a system where you should have more space for art, which in the end means trial and error or the freedom to fail.

We considered different ways to avoid this system, the center piece of our thoughts circling around avoiding classic retail channels and production chains. This again will only be possible with the help of our customers, buying directly from us and allowing us to build something together.

Manufacturing: Building sustainable, responsible and local production processes

Round not Square is designed as a publishing house with an integrated manufacturing process. Our production is set to be on demand. No scroll will be shredded, no book will be lost, no stacks of paper will be wasted. Every book is valuable to the beholder, even if it’s just a handful of people that buy and cherish it. For setting up the production chain and also for choosing our partners and suppliers we include sustainability as one of our main criteria to base our decisions upon.

Production in our format is a huge challenge. While our minds are set on holding as much of the process in our own hands, we are still depending on a few players on the technology side. For our sustainability balance, their will to “go green” and be responsible is therefore quite important. We will try our best, but in the end it comes to that: the more we sell books, the more we can go towards influencing them (off-setting is of course always possible and will be done).

We have made the experience that being fair and sustainable is often about these ideals being integrated in the company’s intrinsic set of values. We want to be different and we want to be good: we don’t want to destroy but to create. We are idealistic but let’s do this!!

 

Challenge us on it!

 

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A completely new level of freedom

I love books. Especially photo books. They are collections of visual knowledge and perspective, and photographs can do things words could never do. I love turning a page and stumbling into a new and surprising scenery, another look, other living and inanimate things than on the page before. But with every read-through, a book loses some of its ability to capture and surprise, you see the pictures on one double page, you have an idea what’s coming next and the relation of every page to another becomes at the same time more obvious and more detached. It is also very tedious to fumble around the edges of a page in order to turn just one and not several at a time, and then they insist on tearing just because you are too passionate a page-turner, and I won’t even start on large-format pictures in traditional books or the distorted horror that is a photograph stretched over one double-page. Or playboy centrefolds. Let’s be honest, we’ve all had it with those devilish stacks of paper from the ninth circle of hell. I hate books.

Enter the good old scroll-format book. The solution to all of our problems. In a sexy shiny new dress. I will admit that I had a minor mental breakdown the very first time I started to layout this book for Round not Square, I didn’t know what to do, where to start, how to structure… but it soon dawned on me that the trouble I had stemmed from what was so great about this format, a completely new level of freedom. It was all up to me, the only limitation being vertical. Quite the challenge. It led me to design a way of story-telling that I had never had the opportunity to realise before, one chain of thought, or block, or chapter could be 30 cm long and consist of ten pictures, or it could be 90 cm long and consist of just two, and I wasn’t forced to implement any clear breaks where I didn’t want them. Even better: ultimately, it’s the reader who decides what is shown at once, whether it’s just one picture, a set of three, or the entire book (provided the premises in the west wing of your château allow for it, because it is quite long indeed). There are hundreds of different ways to look at such a scroll.

Quite honestly, the scroll won’t be able to replace the cookery books you inherited from your grandmother. It won’t replace your first edition of Henri Cartier-Bresson’s “Les Européens” and it won’t replace your Bible, or your Quran. I also doubt it will replace anyone’s Torah, but that’s another story. In any case, there are quite a few things that a scroll-format book can do that “normal” books never will, and the same is true the other way around. They will never replace one another, but it’s high time the scroll took back the space that is carved out for it, and that place is round, not square. I love books.


Simon Becker

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Want to learn more about Simon Becker?

Scroll along here: https://www.flickr.com/photos/simonsawsunlight/

And here: https://www.facebook.com/simonbphotography?fref=ts

And here: http://www.simonbephotography.com/about/

Enjoy!

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How it began …

Well, how did it begin? Hard to say.

Erste Versuche-AntoniaActually, publishing books on scrolls is an idea we had for quite some time in our heads without really following up on it. But then we decided that it might be time to live a more self-determined life and founding our own thing … and we rethought all these ideas we had along the way – from tasty-flavor-rich baby food (a great idea in fact if you have ever tried a carrot-meat-mashup without seasoning) to opening a bar (classic) or inventing a new magazine (we will definitely do that one day). But we always came back to the scrolls, the mind-opening change of format that stands behind it and the possibilities it would give to artists, readers and publishers.

Erste Versuche-IoanSo after many hours of thinking, discussing, developing, thinking and re-discussing we had our minds set – and our hearts, too. This is what we want to do: bring an ancient form of publishing to new life, make it sparkle and full of design, classic and beautiful at the same time, combining the art of making books with the art of publishing books. Filled with dreams, ideas, plans and expectations we started to work on our project, half-time and at the kitchen table at first but soon full-time. It was September 2014 we moved to Berlin – what a great city to try things – and devoted our time fully to the scrolls.

In March 2015 we founded our own publishing house, named it Round not Square, and here we are… that is how all of this began!