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24h left for the Kickstarter Campaign!

Dear friends, dear backers, dear interested people of the world,

We have 24 hours to go for our crowdfunding campaign on Kickstarter.
These past weeks have been amazing and we feel happy and overwhelmed by all the support we’ve experienced and are still experiencing.

At the moment we have
– 177 backers from all over the globe
– €13,796 pledged of our €11,000 goal
– Which means we are 122% funded

That means we are fully funded, which is nothing less than fantastic. It also means that all the backing we receive now is additional – which is not to say we don’t need it. After buying the printing machines and producing your rewards, we are planning to set up shops, online and offline.

Every single bit of contribution is celebrated here! Every single pledge helps us to be a little bit more secure on our feet. Every new backer gives us the confidence that Round not Square is supposed to be.

So here we go: the next 24 hours are still for you to share, back, comment, like and love. Do not restrict yourselves, do not hesitate to plan your Christmas presents in July, do not hold back.

Let’s end this campaign how it started: with a big firework!

Sincerely yours,
Antonia & Ioan

Veröffentlicht am

24h left for the Kickstarter Campaign!

Dear friends, dear backers, dear interested people of the world,

We have 24 hours to go for our crowdfunding campaign on Kickstarter.
These past weeks have been amazing and we feel happy and overwhelmed by all the support we’ve experienced and are still experiencing.

At the moment we have
– 177 backers from all over the globe
– €13,796 pledged of our €11,000 goal
– Which means we are 122% funded

That means we are fully funded, which is nothing less than fantastic. It also means that all the backing we receive now is additional – which is not to say we don’t need it. After buying the printing machines and producing your rewards, we are planning to set up shops, online and offline.

Every single bit of contribution is celebrated here! Every single pledge helps us to be a little bit more secure on our feet. Every new backer gives us the confidence that Round not Square is supposed to be.

So here we go: the next 24 hours are still for you to share, back, comment, like and love. Do not restrict yourselves, do not hesitate to plan your Christmas presents in July, do not hold back.

Let’s end this campaign how it started: with a big firework!

Sincerely yours,
Antonia & Ioan

Veröffentlicht am

Scroll Production: Nerds & Vintage Wine

As our kickstarter is slowly coming to an end, time will come to focus on production – again. You remember how we wrote about starting the first prototype on our kitchen table. Well… we’ve come a long way: still printing a scroll is way different than printing a normal book and part of our process is just plain crazy. Here’s how it’s done.


First: We get our paper directly from the mill. Nobody else asks for similar dimensions and so we need to have it made and cut customized. They deliver huge rolls of paper weighting approx. 140 kg each – that’s roughly 7 km of paper on one roll!

Second: We unwind and rewind the paper to smaller rolls to feed the printer as it cannot handle the big 140kg rolls.

Third: Now we can start with the printing. The printing technology used is basically the same as is used by galleries and museums around the world for fine art printing and highest quality photography reproduction. We’ve tweaked the drivers to allow virtually endless printing – yes we could print 7km without a single interruption: challenge us if you want 😉 – but the process is still rather lengthy.

The printer works with incredibly dense resolutions. Our longest book – Street Colors, Catching the Eye is roughly 31m long – it takes roughly 5 hours to go through the printing process. Nothing must go wrong: the smallest glitch would be fatal to the whole book, so we spent quite some time testing and improving the process to make sure that this does not happen! That’s what it takes to offer you a book that is really printed in “gallery quality”.

Fourth: Once printed, the scrolls go to the book binder, who assembles the cover and binds each book manually.

Fifth: Finally, before being shipped, the books take a nice rest. Our scrolls are like vintage wines: they need to rest after being moved around a lot. Rolled and closed, the books are stored in a stable environment to strengthen the natural “curl” of the paper and improve your reading experience.


So, if you backed us on Kickstarter for any of our books: Now you know that your scroll will be manufactured during hours, even days with the greatest care and to the highest quality standards before it comes delivered to your door.

Veröffentlicht am

Scroll Production: Nerds & Vintage Wine

As our kickstarter is slowly coming to an end, time will come to focus on production – again. You remember how we wrote about starting the first prototype on our kitchen table. Well… we’ve come a long way: still printing a scroll is way different than printing a normal book and part of our process is just plain crazy. Here’s how it’s done.


First: We get our paper directly from the mill. Nobody else asks for similar dimensions and so we need to have it made and cut customized. They deliver huge rolls of paper weighting approx. 140 kg each – that’s roughly 7 km of paper on one roll!

Second: We unwind and rewind the paper to smaller rolls to feed the printer as it cannot handle the big 140kg rolls.

Third: Now we can start with the printing. The printing technology used is basically the same as is used by galleries and museums around the world for fine art printing and highest quality photography reproduction. We’ve tweaked the drivers to allow virtually endless printing – yes we could print 7km without a single interruption: challenge us if you want 😉 – but the process is still rather lengthy.

The printer works with incredibly dense resolutions. Our longest book – Street Colors, Catching the Eye is roughly 31m long – it takes roughly 5 hours to go through the printing process. Nothing must go wrong: the smallest glitch would be fatal to the whole book, so we spent quite some time testing and improving the process to make sure that this does not happen! That’s what it takes to offer you a book that is really printed in “gallery quality”.

Fourth: Once printed, the scrolls go to the book binder, who assembles the cover and binds each book manually.

Fifth: Finally, before being shipped, the books take a nice rest. Our scrolls are like vintage wines: they need to rest after being moved around a lot. Rolled and closed, the books are stored in a stable environment to strengthen the natural “curl” of the paper and improve your reading experience.


So, if you backed us on Kickstarter for any of our books: Now you know that your scroll will be manufactured during hours, even days with the greatest care and to the highest quality standards before it comes delivered to your door.

Veröffentlicht am

10 days to go …

Our Crowdfunding Campaign on Kickstarter.com has been online for over three weeks now and we are very happy:

  • Since last week we are fully funded (still makes my heart jump and I just can’t get rid of this big smile)
  • 141 people supported us so far – some are well-known, most are strangers to us but even more appreciated. Believe us: every single backer is celebrated here
  • We’ve reached over 12.000 Euros by now, which means we are 109% funded and have already surpassed our initial goal

Now we have 10 days left. 10 days which mean an unique opportunity to us, to be in close contact with interested and interesting people all around the world, to get to know our community, to feel your support and of course to kickstart Round not Square even further.

That is why we want to ask you to keep on talking about us, sharing, liking, supporting. We have a new goal: if we reach 20.000 Euros by the time this campaign ends, we will be able to build our own online shop much faster than planned. Then every backer will get an exclusive discount on the first purchase on the online shop! Because we deeply appreciate your backing!

So keep the spirit up: 10 days left!! Support us on keeping things going!

Veröffentlicht am

10 days to go …

Our Crowdfunding Campaign on Kickstarter.com has been online for over three weeks now and we are very happy:

  • Since last week we are fully funded (still makes my heart jump and I just can’t get rid of this big smile)
  • 141 people supported us so far – some are well-known, most are strangers to us but even more appreciated. Believe us: every single backer is celebrated here
  • We’ve reached over 12.000 Euros by now, which means we are 109% funded and have already surpassed our initial goal

Now we have 10 days left. 10 days which mean an unique opportunity to us, to be in close contact with interested and interesting people all around the world, to get to know our community, to feel your support and of course to kickstart Round not Square even further.

That is why we want to ask you to keep on talking about us, sharing, liking, supporting. We have a new goal: if we reach 20.000 Euros by the time this campaign ends, we will be able to build our own online shop much faster than planned. Then every backer will get an exclusive discount on the first purchase on the online shop! Because we deeply appreciate your backing!

So keep the spirit up: 10 days left!! Support us on keeping things going!

Veröffentlicht am

Capturing Movement

Life doesn’t stand still. How true! This is why we teamed up with EyeEm, the creative community for photography, and launched a new Photo Mission called Capturing Movement today.

Whilst much of photography is about capturing a posed, still scene, there’s an art to truly capturing the dynamism, speed and movement of real life. Life is full of activity and movement, and the mission is all about communicating that energy in a photograph

We will publish a selection of finalists with full credits – on scroll, printed, designed and handbound in Berlin. Three winners will be selected, whose pictures will be central to the publication. They will receive the first copies of the finished scroll as their reward when it is published.

Since today, this new book can already be pre-ordered through our Kickstarter campaign.

All finalists will be exhibited at Wettbureau in Berlin on June 20th, where one of the three winners will be selected through an “Audience award” by the attendees of the event.

The mission Capturing Movement is online on EyeEm from June 8th, deadline is June 15th, 2015.

Veröffentlicht am

Capturing Movement

Life doesn’t stand still. How true! This is why we teamed up with EyeEm, the creative community for photography, and launched a new Photo Mission called Capturing Movement today.

Whilst much of photography is about capturing a posed, still scene, there’s an art to truly capturing the dynamism, speed and movement of real life. Life is full of activity and movement, and the mission is all about communicating that energy in a photograph

We will publish a selection of finalists with full credits – on scroll, printed, designed and handbound in Berlin. Three winners will be selected, whose pictures will be central to the publication. They will receive the first copies of the finished scroll as their reward when it is published.

Since today, this new book can already be pre-ordered through our Kickstarter campaign.

All finalists will be exhibited at Wettbureau in Berlin on June 20th, where one of the three winners will be selected through an “Audience award” by the attendees of the event.

The mission Capturing Movement is online on EyeEm from June 8th, deadline is June 15th, 2015.

Veröffentlicht am

The shooting

Tomorrow (or rather in a few hours) starts our crowdfunding campaign on kickstarter.com. This campaign is the centerpiece of our last months, full of new insights, work and fun. Preparations are almost complete, the project page is going to be ready within the next hours, and the link, dear reader, you will receive it tomorrow via three different channels at least (if not, communications went wrong we learned).

The centerpiece of the campaign is the video. This little movie which is supposed to have everything: explanations and atmosphere, authenticity and entertainment. This little movie grew very big on us – we are no experts on conceptualizing videos, or on shooting movies. On the other hand we wanted something special, professionally done but still representing our small publishing house and our long-grown ideas. Then an angel came along and presented us to “Das gute Werk”. That is German for the good deed. And this is what they did: a good deed.

The best thing about it was the fun and the good humor. The shooting started with croissants and coffee and went on being much easier than we expected. And this is how it went on… The team was full of good ideas and relaxed enthusiasm. Open for all ideas, they never lost the oversight or inner structure. They managed to present our scrolls at their best.

After a lot of versions, discussions and editing down (thank you for your patience, guys!) we have now the finished piece in our hands and I must say, I am really proud. No spoilers now, I shouldn’t tell you too much about the content or the ending, just this: it is so much better than we could have hoped for.

A huge thank you is all there is left to say! And now we hope the campaign will be as much fun..

Want to see more productions by “Das gute Werk”? Scroll along here: www.dasgutewerk.de

Veröffentlicht am

The shooting

Tomorrow (or rather in a few hours) starts our crowdfunding campaign on kickstarter.com. This campaign is the centerpiece of our last months, full of new insights, work and fun. Preparations are almost complete, the project page is going to be ready within the next hours, and the link, dear reader, you will receive it tomorrow via three different channels at least (if not, communications went wrong we learned).

The centerpiece of the campaign is the video. This little movie which is supposed to have everything: explanations and atmosphere, authenticity and entertainment. This little movie grew very big on us – we are no experts on conceptualizing videos, or on shooting movies. On the other hand we wanted something special, professionally done but still representing our small publishing house and our long-grown ideas. Then an angel came along and presented us to “Das gute Werk”. That is German for the good deed. And this is what they did: a good deed.

The best thing about it was the fun and the good humor. The shooting started with croissants and coffee and went on being much easier than we expected. And this is how it went on… The team was full of good ideas and relaxed enthusiasm. Open for all ideas, they never lost the oversight or inner structure. They managed to present our scrolls at their best.

After a lot of versions, discussions and editing down (thank you for your patience, guys!) we have now the finished piece in our hands and I must say, I am really proud. No spoilers now, I shouldn’t tell you too much about the content or the ending, just this: it is so much better than we could have hoped for.

A huge thank you is all there is left to say! And now we hope the campaign will be as much fun..

Want to see more productions by “Das gute Werk”? Scroll along here: www.dasgutewerk.de